A few hectares of dirt on a vacant block near the 101 freeway have been transformed by American sporting mega-brand the Dallas Cowboys.
The Cowboys are in the Californian town of Oxnard for pre-season training, bringing celebrity to a place where the glamour of the NFL is normally only seen on TV.
Source:
http://www.nytimes.com/reuters/2010/08/25/sports/sports-us-nfl-cowboys.html
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