Showing posts with label corporate websites. Show all posts
Showing posts with label corporate websites. Show all posts

Friday, 7 May 2010

Why Is Business Writing So Awful

What's bad, boring, and barely read all over? Business writing.

If you could taste words, most corporate websites, brochures, and sales materials would remind you of stale, soggy rice cakes: nearly calorie free, devoid of nutrition, and completely unsatisfying.

Source:
http://www.inc.com/magazine/20100501/why-is-business-writing-so-awful.html