Psychologists know that too many choices can be overwhelming and lead to indecision or rash judgments.
A similar trend appears with speed dating. The larger the dating pool, the more singles tend to make snap judgments based on looks. In smaller groups, however, speed daters were more likely to pick based on personal info from conversations.
Source:
http://www.npr.org/templates/story/story.php?storyId=126050697
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