Friday 7 May 2010

Why Is Business Writing So Awful

What's bad, boring, and barely read all over? Business writing.

If you could taste words, most corporate websites, brochures, and sales materials would remind you of stale, soggy rice cakes: nearly calorie free, devoid of nutrition, and completely unsatisfying.

Source:
http://www.inc.com/magazine/20100501/why-is-business-writing-so-awful.html

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